Cookie consumers around the world may not be aware that in February 2021, Keebler Chips Deluxe Original was voted the “Product of the Year – Cookie” category. Moreover, it received recognition for being “The Most Innovative /”
The prestige that comes with being chosen as “Product of the Year” is that it was chosen by 40,000 American cookie consumers by way of a national survey carried out by media company Kantar. The acclaim is even deemed as the largest award that is based on the consumers votes, a tradition that has been going on worldwide during the past 30 years and for 13 years throughout the U.S.
About The Product of the Year Awards
Their Product of the Year award is based on how products exhibit innovation through their packaging, ingredients, function, and design. Products who won this year had something in common as they represent the categories and trends that consumers prefer the most. Cookie products have in fact experienced phenomenal sale during the pandemic as consumers spend almost all of their time at home.
About the Keebler Brand of Cookies
First off, the The Keebler brand is now associated with Ferrara, one of the companies under the Ferrero Group. The Head of Cookies R&D at Ferrara, Daniel Vera, said they feel very honored for having received the award as it meant their efforts to improve the freshness and quality of their products have kept their customers completely satisfied. Moreover, their team is very happy to hear feedback that their customers are enjoying the modifications they made.
Gen. Manager for Cookies at Ferrara, Chicago, Natalie Hagstrom mentioned in an a previous interview that they made strategic investments in product innovation. Particularly with the goal of growing their cookie portfolio and making their iconic brand fresher. Keebler cookies received upgrades in terms of additional real chocolates and other ingredients for improving freshness via a ew packaging design and technology,
Also, the company increased capital investments on shopper programs *441%(, 35% in marketing *53%(, while tripling their ecomm marketing investments. Hagstrom also mentioned that what makes people buy Keebler cookies is their taste. Considering that 54% of Keebler purchases were not planned, the taste factor is even more important as those who bought on impulse got hooked into buying another the next time they went grocery shopping.